Our team of senior academics work with you to design bespoke approaches that are grounded in behavioral science. Below are just a few examples:

Game theory
  • We apply the principles of game theory and decision science to evaluate and optimize your communications materials
  • Case studies: (Un)branded message, concept, and detail aid evaluation in: Oncology, inflammatory conditions cardiometabolic conditions, bone health, rare disease, women’s health, and more
  • We identify the cues, behaviors, and rewards that characterize habits – and how to either reinforce or disrupt them
  • Case studies: Understanding the biomarker testing journey in mNSCLC; Disrupting the steroid loop in inflammatory dermatology
  • We understand how self-motivation shapes healthcare decisions, where individuals prioritize addressing basic needs over higher-order ones
  • Case studies: Needs-based journey mapping in breast cancer; Needs-based HCP segmentation in post-menopausal osteoporosis; JTBD customer journey mapping
  • We examine how individual behavior is influenced by multiple levels of interaction and opportunity: interpersonal, organizational, community, and policy
  • Case studies: Customer ecosystem mapping in inflammatory dermatology; Barriers and drivers to quality care in sickle cell disease; Barriers and drivers to treatment escalation in cardiovascular disease
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